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Business & Professional Writing - ENGL/COMM 3093

Strategies and tips for locating resources for your research project

Finding Sources for Your Formal Yardstick Report (Team Written)

Professor Regan requires you to:

  • Study a costly consumer product that your business might consider buying. This could be a notebook or laptop, smartphone, digital camera, widescreen TV, espresso machine, car, combination print/scan/fax machine, powerful office printer or some other product.
  • Write a formal business report on Google Docs, according to instructions in Chapter 10.

Your formal business report must do the following:

  • Select, compare, and analyze at least 3 comparable models or versions of your target product. (e.g. Camry, Accord, Taurus)
  • Clearly articulate the criteria you used to compare the models, such as price, features, warranty, service, etc.
  • Use 4 secondary sources to compare your product (print and electronic sources, such as magazine articles, marketing websites with user reviews, and company websites). Pull articles from library databases: Business Source Premier (EBSCOhost), JSTOR Business, NexisUni, and Mergent Online.
    • This LibGuide addresses how to access and search these databases
  • Use at least 4 primary sources to compare your product (surveys you construct or interviews with individual owners/users, salespeople, or technicians in a position to comment on the attributes of your product.
  • Create at least one original graphic to display report date.

The information on this guide will help you to discover different types of resources.  Please ask your instructor or one of our librarians for help if you have difficulty using the sources or you just don't know what else to try!  We'd be very happy to work with you to discover the sources you need!

Report Format

Your formal business report must follow this format:

  • Front Matter
    • Title Page
    • Table of Contents (with List of Figures)
    • Executive Summary
  • Body
    • Introduction (background, purpose, scope of report, and research methods)
    • Findings (organized by comparison criteria)
    • Summary of Findings
    • Conclusion
    • Recommendations
  • Back Matter
    • Bibliography (MLA format)
    • Appendixes (if applicable)