Locating reliable industry, product and company reports is an essential component of marketing. Subscription databases that you have access to thru Dugan Library have useful tools that enable you to search quickly and effectively for relevant information.
No matter which business database you opt to use, NAICS codes (North American Industry Classification System) can be an invaluable tool to quickly focus in on the most relevant industry and product information. You can search for NAICS codes at the US Census Bureau's website: https://www.census.gov/eos/www/naics/index.html Type in your keywords, identify the relevant code or codes and you're ready to start searching.
You can also ticker symbols to search for more information. This website allows you to search for companies and provides the ticker symbol as well as which stock market it is associated with: https://www.marketwatch.com/tools/quotes/lookup.asp?siteID=mktw&Lookup=&Country=us&Type=All
What's different about searching in the databases versus searching in Google or a company's website?
This video illustrates how to quickly search for and identify relevant NAICS Codes.
This video illustrates how to search for and quickly identify ticker symbols.
You can search usable worksheets, forms and other specialty information geared toward helping a small business owner get started. You can access these special document types using the advanced search menu.